RESTAURANTS by Selecta: a yummy visual identification system.
RESTAURANTS by Selecta is the brand of SELECTA SERVICES group, a service provider for hotels. When we were commissioned to design a visual identification system for all of their restaurants, we thought that the best idea was an universal concept, a bite-idea … yum!
As a starting point, we defined our particular “Pac-Man”, and then the different identifying elements were emerging spontaneously.
The project covered all the graphic development, from concept, applications on different supports to decoration of some spaces.