My name is Daniel Macià. I have been working in art direction and graphic communication since 1995. I am passionate about all kind of content visual design.

This is my work website and I have thought carefully what I publish here previously. My more impulsive alter-ego prefers Instagram, from where he dares with sketches, drafts, photos and so on.

Professional experience

You can download my resume in PDF here

From 2018 till now → freelance

From 2006 to 2018 → at ENTE PUBLICIDAD (Advertising & Media Planning Agency)

ADVERTISING CAMPAIGS ART DIRECTION from the initial concept to communication strategies, copywriting, graphic design and final implementation to off/online media (mainly press, internet and TV).

Analysis of client’s communication needs. Full development of the graphic concept and final implementation to off/online media.

CONCEPT AND DESIGN of any kind of on & off-line visual content.

From 1997 to 2004 → at EDAG ENGINEERING & DESIGN (German multinational company of Automotive Engineering & Industrial Design)

MULTIMEDIA PROJECTS DIRECTION for SEAT Online Technical Training. Coordination of writing, illustration and training departments. Additional collaborations creating visual content (illustrations, infographics, etc.)

CONCEPT AND DESIGN of any kind of on & off-line visual content for SEAT internal publishing.

Academic education

From 1992 to 1993→ Postgraduate in Self-Publishing & Infographics in I.E.S. ESTEVE TERRADES (Cornellà de Ll. / Barcelona)

Including interships in companies and in IDECOM Mediatraining Institute (Leeuwarden / Holland)

From 1985 to 1988→ Fine Arts in Sant Jordi Faculty of Fine Arts (Universitat de Barcelona)

Continous training in

Graphic design and layout, illustration and photo retouching, motion graphics, 3D and video editing software.

Content creation and design in HTML5, CSS and PHP.

Web content management and design in WordPress and others CMS.

SEM, SEO and Social Media Strategies.

Written and oral skills. Speech and presentation techniques.


Complete fluency in Spanish and Catalan (mother tongue) in oral and written comprehension.

High-intermediate fluency in English in oral and written comprehension.

Basic fluency in German

Additional info

Constantly collaborating with a non-profit entity, developing visual projects and interior design.

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