OOH BCN was a project that started as a concept, finally with another name.
But, don’t you think that two “OO” are such a graphic couple? We could not resist using them to announce the opening of a new concept-store in urban mobility, with Mediterranean flavor too.
We must confess that we had the idea when we saw a red and green helmet in a photo. The rest are the colors of Italy, a few more colors and something else. In short, very sober.
The project involved the graphic development of the campaign in all print media (press, flyers, urban furniture, public transportation, etc).