Not all the bullfighting arenas end up being transformed into a shopping center. But this happened exactly here.
We do not know if there is another shopping center as circular as LAS ARENAS, so why not take advantage of it to create the campaign slogan? And the idea was: No matter how many laps we give it, it’s perfect. (It’s an idiomatic phrase in Spanish)
The visual had to reinforce this message with the same colors as the existing logo of the mall.
The proposal submitted to the competition was completed with all the adaptations of the campaign in press ads, street furniture, billboards, public transport advertising, etc.